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Made differently. Made for you.

A digital and out-of-home advertising campaign for the University of East Anglia, from square digital ads and vertical banners to billboards and lamp-post banners in place.

Client
University of East Anglia, Norwich, UK
Status
Executed campaignArtwork and photographs of the out-of-home placements, as documented in the company profile.
Services
Advertising, Digital ads, Out-of-home advertising
Scope
Nationwide campaign: digital and out-of-home ads.
UEA lamp-post banners in lime green and black, hung on a tree-lined road under a blue sky.

Challenge

Present the University of East Anglia’s offer to prospective students, from a first degree to a master’s and a January 2027 intake, so it stands out in digital feeds and on the street.

Creative idea

UEA is the University that’s made differently. Made for you.

One line and one form. A four-point star, drawn from the UEA mark, threads through the photography, lime on charcoal and white or black on lime, so a square ad, a tall banner and a billboard read as the same campaign.

Execution

Artwork first, then the placements as photographed.

  • Three smiling students seated outdoors, with a lime-green four-point star form behind them.
    Campaign image with the star form: “UEA is the University that’s made differently. Made for you.”
  • Charcoal digital ad: "Start 2027 with a UK master's degree", with students walking on campus.
    Digital ad: “Start 2027 with a UK master’s degree.”
  • Lime digital ad: "Your January 2027 seat is still available", with students in a lecture hall.
    Digital ad: “Your January 2027 seat is still available.”
  • Charcoal digital ad: "Your first degree should open every door", with students in a laboratory.
    Digital ad: “Your first degree should open every door.”
  • Lime digital ad: "UEA is the University that's made differently. Made for you." with a smiling student and four benefits.
    Digital ad: the campaign line with four reasons to choose UEA.
  • Tall lime-green banner: "UEA is built for those who expect the best."
    Banner artwork: “UEA is built for those who expect the best.”
  • Tall charcoal banner: "World-class, career-focused degrees."
    Banner artwork: “World-class, career-focused degrees.”
  • UEA lamp-post banners hung along a tree-lined road under a blue sky.
    Out of home: lamp-post banners in place.
  • A roadside billboard carrying the UEA campaign: three students and the line "Made differently. Made for you."
    Out of home: roadside billboard.
  • A small orange kiosk-top advertising sign beside a road with trees behind.
    Out of home: kiosk-top sign.
  • A billboard in an orange colourway reading "A Master's Degree. Plus real UK career experience."
    Out of home: billboard in an orange colourway.

What we developed

  • Digital ad artwork in square formats, in charcoal and lime colourways
  • Vertical banner artwork
  • Out-of-home layouts for billboards, lamp-post banners and kiosk-top signs

Credits

Campaign creative
Value Studios
Client
University of East Anglia

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