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Exchange 2025

Creative direction and concept for Raenest’s new logo reveal and 2025 Exchange event: campaign key art, an event identity and an experience concept, taken as far as website design.

Client
Raenest
Status
Creative direction and conceptConcept work. The event and website designs shown are proposals, not photographs of a finished event.
Services
Creative direction, Campaign key art, Experiential concept, Website design concept
Year
2025
Scope
Concept presentation covering campaign, event and web.
A hand holding the new purple Raenest card.

Challenge

Raenest was revealing a new logo alongside its 2025 Exchange event, an experiential marketing moment for a money-transfer brand serving the African diaspora. The new identity needed a campaign and event world to live in.

Insight

Sending money is rarely only a transaction. For the people doing it, money is how care, plans and ambition get home.

Creative idea

Money moves. So do ideas, ambition, and opportunity.

A visual language of movement and exchange: folded paper-plane forms, glowing transaction cards caught mid-motion, and a deep purple palette with citron accents. The same line and the same forms run from the campaign key art through the event identity to the web layouts.

Execution

Every frame below is part of the concept presentation. Layouts are proposals.

  • Raenest Exchange 2025 title card in purple type on black, with a "Powered by Raenest" sign-off.
    Event title card: Raenest Exchange 2025, powered by Raenest.
  • A hand holding the new Raenest card against a black background.
    Key art: the new Raenest card, held up.
  • Purple key art reading "Money moves. So do ideas, ambition, and opportunity." beside a folded paper-plane form.
    Key art: “Money moves. So do ideas, ambition, and opportunity.”
  • Purple key art reading "Send love. Send dreams. Send more than money." beside a glowing transaction card.
    Key art: “Send love. Send dreams. Send more than money.”
  • Concept board titled "African Global" with glowing purple transaction cards stacked in motion.
    ConceptConcept board: “African Global”, transaction cards in motion.
  • Website concept with the headline "Global reach. Local arrival." above a photograph in an arched frame.
    ConceptWebsite concept: “Global reach. Local arrival.”
  • Website concept panel on purple with an aerial photograph of a Paris roundabout cut into a leaf shape.
    ConceptWebsite concept: “Raenest makes money transfers flow as smoothly as the Seine.”
  • Website concept panel with a photograph of a monumental arch under a blue sky.
    ConceptWebsite concept: receiving in MoMo, or sending to any bank in Ghana.
  • Website concept panel with an aerial photograph of a palace and crowd in an arched frame.
    ConceptWebsite concept: “Connecting You to the United Kingdom.”
  • Website concept panel with a waterfront city photograph cut into a leaf shape.
    ConceptWebsite concept: “Global reach. Local arrival.”
  • Campaign visual reading "Your money partner" with a smiling woman looking at her phone.
    ConceptCampaign visual concept: “Your money partner.”

What we developed

  • Campaign key art built on “Money moves.”
  • Event title treatment for Raenest Exchange 2025
  • Experiential concept for the 2025 Exchange event
  • Website design concept with destination panels
Download the concept deck (PDF)The full Raenest Exchange 2025 concept and mood board.

Credits

Creative direction and concept
Value Studios
Client
Raenest

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