Meet the studio.
We make quiet businesses loud and bold businesses bolder. Everything we do begins with people, culture and what actually matters to them.
Our core values.
People-Centric
Real people, not personas. We hack culture before we hack the “big idea.”
Purpose-Driven
We chase meaning, not just metrics. If the work doesn’t matter, we’re not doing it.
Principle-Oriented
We do it right, even unwatched.
From the first question to the final experience.
Seven services, one studio. We use them separately or together, depending on what the work needs.
Strategy & brand
Strategy
Working out who the work is for, and what will matter to them, before anything is designed.
Branding
Identities, logo reveals and brand systems that carry from key art to the room.
See it in Raenest Exchange 2025
Campaigns & reach
Advertising
Digital and out-of-home campaigns built around one line and one visual form.
See it in UEA campaignMedia buying & PR
Deciding where a campaign appears and how it gets talked about.
Production & experiences
Production
Brand films and stills, from brief to finished frame.
See it in Selected production workActivations & Experientials
Events and experiences designed from the same idea as the campaign around them.
See it in Raenest Exchange 2025 (concept)
Products & websites
Product design & web development
Digital products, interfaces and websites that work and feel right.
See it in Raenest website concept
Who we partner with.
We partner with businesses and organisations committed to meaningful growth.
- Corporates
- Technology Companies
- Government Institutions
- International Organisations
- NGOs
- Financial Institutions
- Manufacturers
- SMEs
- Founders
- Personal Brands
The team.
‘Wale Akinmoladun
Executive Creative Director
‘Wale is a leading voice in brand strategy and visual storytelling. He leads a team of bold thinkers and culture shapers redefining how brands connect, communicate, and influence.
An alumnus of the School of Media and Communications, Pan-Atlantic University, Lagos, ‘Wale is an ARCON-certified professional whose career spans local and multinational agencies and brands.
Tony Adeoye
Head of Design/Operations
Tony is a brand & product designer working at the intersection of systems thinking, visual storytelling, and emerging AI workflows. He helps organisations turn complexity into clarity across FinTech, civic tech, and impact-driven platforms worldwide.
He brings a rare blend of brand strategy, product thinking, and systems design, grounded in research and executed with craft: discover deeply, design intentionally, and deploy solutions that last.
Adetutu Famure
Account Director
Adetutu is a Media & Marketing Strategist with vast experience delivering results across Out-of-Home Advertising, Digital Marketing, Event Marketing, Brand Partnerships, and Account Management.
Adetutu brings deep expertise in business development, brand partnerships, and experiential marketing.
Career experience includes PalmPay, Airtel, Unilever, Diageo, Mastercard, Glovo, Chowdeck, inDrive, Dano, Tolaram.
Tobi Abiodun
Creative Director
Tobi is a true creative. A trained copywriter with a keen eye for visual storytelling and film. He wrote the Small Boy Big Force ad for Heritage Bank that stole hearts at the 2019 Big Brother show.
Career experience includes Heritage Bank, Oando Plc, Hewlett-Packard, Diageo, Stanbic IBTC Holdings, Golden Penny, Rack Centre, FirstBank Sub-Saharan Africa, TOEFL, GRE, Shoprite, MacArthur Foundation.
Daniel Okpara
Head of Product
Daniel is a product designer with over 7 years of experience bringing ideas to life: creating digital products, beautiful interfaces, and brand experiences that don’t just work but feel right.
Daniel has led cross-functional teams and collaborated closely with engineers and product managers, helping businesses grow through thoughtful, user-centered products.